Our Ad Strategy Framework
A comprehensive 6-pillar approach to scaling your business through strategic digital advertising
Advanced Audience Research
- Interest-based targeting
- Advantage+ audiences
- Competitor analysis
- Custom & Lookalike audiences
Strategic Campaign Structure
- Awareness & Engagement
- Conversion campaigns
- Retargeting funnels
- Scaling strategies
Business Portfolio Management
- Stable ad account structures
- Business Manager setup
- Asset protection
- Multi-account management
Budget & Optimization
- CBO/ABO testing
- Winning creative scaling
- Cost Per Purchase (CPP) optimization
- ROAS maximization
Advanced Retargeting Setup
- Add-to-Cart segmentation
- Video viewer retargeting
- 7/30-day visitor behavior
- Dynamic product ads
Testing & Scaling
- Static vs. Dynamic creative testing
- A/B audience experiments
- Placement optimization
- Performance analysis